This privacy policy was last updated on 12/15/2020


This is the Privacy Policy (“Policy”) of Kids Plenty Inc. In this document “we,” “us,” or “our” refer to Kids Plenty Inc., and its subsidiaries and their affiliates. Our website is (“Site”) and our company office is located at Kids Plenty Inc. 1677 Middlesex St, STE 6 Lowell, MA 01851.

Kids Plenty, Inc., its subsidiaries and their affiliates (“we” or “us”) provide physical children related products such as (books, audio and video CDs, DVDS, plush toys etc.), multimedia services and features included thereon, including virtual reality, and augmented reality content such as Kids Plenty Augmented Reality mobile app (the “Services”).

When you visit our Site and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we describe the conditions under which we collect, store, transfer, use, or otherwise act on information from and about you (“Customer Information.”) It covers information that may identify you (“Personal Information”) and information that may not identify you. Please take the time to thoroughly review this document, as it is very important.

If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at

Applicability of this Privacy Policy

This Policy applies to all information collected through our Services including but not limited to our websites, such as, Kids Plenty mobile app, and any other interactions you may have with us (e.g. customer service inquiries, sales, marketing or events, etc.).

This Policy does not apply to any third-party applications or software that we may integrate into our website or platform, third-party products or services, or businesses we do not explicitly include in this Policy.


We reserve the right to change this Policy from time to time as laws, regulations, and industry standards evolve. We will post the changes to and encourage you to review this Policy to stay up to date. If we make changes that materially alter your privacy rights, we may provide additional notice, such as through email or notifications on our main site. If you disagree with the changes to this Policy, you should discontinue use of our website and any other services we provide to you.

Information Collected

When you are using the Services we may collect information about you in two ways: information we collect automatically and information we collect from third parties.

  • Information collected automatically –
    • Information about your use of our Services, your interaction with us and with other users, device information such as operating system and browser type and device identifiers.
    • Computer, mobile device and connection information such as your IP address, the URL accessed, web log information and mobile device identifier.
  • Information from Third Parties –
    • Information from third party sites or apps connected to your account such as social media profile information including nickname, device identification, operating system, access token, email address, full name, profile picture, gender, user ID, date of birth, list of friends, information from advertisers

Use of Information

We use information for the following general purposes: to fulfill our contract with you, to fulfill your requests for our products and Services and to improve our Services and contact you.
Here are the ways we may use personal information you provide us:

  • To allow you to register for the Services and to administer and process the registration.
  • To communicate with you about our products, Services and related issues.
  • To evaluate the quality of our products and Services, and to enhance your experience on our site/application.
  • To maintain and administer our Services and comply with our legal or internal obligations and policies.
  • To troubleshoot problems with your account.
  • To provide other services requested by you as described when we collect the information.
  • To prevent fraud, misappropriation, infringements, identity thefts and any other misuse of the Services and any security breaches or other potentially prohibited or illegal activities.
  • To enforce our terms of service, this Privacy Policy, or other policies.
  • To improve and optimize the Services provided to you, including the development of new tools and features.
  • To transfer information to others solely as described in this Privacy Policy or to satisfy our legal, regulatory, compliance, or auditing requirements.
  • To charge you any fees and provide you with a receipt or resolve billing issues associated with your account.
  • We use your personal information to pursue our legitimate interests where your rights and freedoms do not outweigh these interests.

Cookies and Similar Tracking Technology
We use “cookies” and other similar technologies such as pixel tags, hardware-based device identifiers, operating system-based identifiers, web beacons, Apple Identifier for Advertisers (“IDFA”) and Google Advertising Identity (“GAID”). These technologies send small data files to your device each time you visit our website or enter the Services, unique to your user account, your browser or device to record log data, identify your devices and preferences for functionality of the Services, advertising and analytics. We use several types of cookies:

  • “Session” cookies (i.e., cookies that are temporary cookie files that last until you close your browser or exit the Services). Once you end your session by closing your browser or exiting the Services, all session cookies are deleted.
  • “Persistent” cookies (i.e., cookies that remain on your device until you or your browser deletes them, or for the period set in the specific cookie). Such cookies are activated each time you use the Services or visit our website.
For example, on our website we may use cookies to store your language preferences or other settings so you don‘t have to set them up every time you visit the Service.
Some of the cookies we use are associated with your account (including personal information about you, such as the email address you gave us), and other cookies are not.

Cookies are required for different functions of our Services:

  • Strictly necessary cookies – these cookies are essential in order for us to provide you with the Services. These cookies only collect information that is required for you to use our website or App, and not for other purposes such as marketing or users’ use of our Services.
  • Analytical cookies – these cookies assist us to improve the Services by analyzing how the Services are used by you and other users for development of future features and maintenance.

You are free to delete or block cookies from your device, by changing the preferences on your browser or device However, we cannot guarantee that our Services will fully operate should you choose not to accept cookies. For example, any preferences you may have defined on our website or application will not be saved. Most browsers accept cookies automatically, but generally provide the option to view the cookies currently stored on your device, and the choice to accept, reject or delete cookies, block third party cookies, block cookies from particular sites, accept all cookies or to receive notification when a new cookie is stored. Please see your browser’s or device’s ‘options’ or ‘preferences’ menu to change your cookie preferences.

Aggregated and Analytical Information

We may use standard analytics tools. The privacy practices of these tools are subject to their own privacy policies, and they may use their own cookies to provide their service (for further information about cookies, please see the “Cookies” section in this policy).

We use the standard analytics tools of Google Analytics. We may use additional or other analytics tools, from time to time. The privacy practices of these tools are subject to their own privacy policies. See Google Analytics Privacy Policy at:

We use anonymous, statistical or aggregated information and may share it with our partners for legitimate business purposes. It has no effect on your privacy, because there is no reasonable way to extract data from the aggregated information that can be associated with you.

Third Party Sites/Cookies

Some third parties’ content or plugins embedded on the Services, may allow their operators to learn that you have visited our website or used our Services, and they may combine this information with other information they have collected about your visits to other websites or online services. Some third-party applications and services that work with our Services may ask for permission to access the information in your account. Please consider your selection of such applications and services and your permissions. This Privacy Policy does not apply to the practices of companies that we do not own or control or employees that we do not manage. Information on our Services may contain links to third party services, websites or applications, and any information you provide to those sites and applications will be covered by any privacy policies they may have. Please be sure to read the privacy policies of any third-party applications, services and sites that you visit or provide permission to access your information. It is those third parties’ responsibility to protect any information you give them, so we will not be held liable for their wrongful use of your personally identifying information. Third parties include: Firebase, Printful, Getvitals, Shopify, Google Analytics, Pagefly, Product Review, Social Boost Giveaway, Wookie, Pirate Ship, and Klaviyo.

Sharing Your Information with Third Parties

We do not disclose or share your personal information with other people or companies except to provide the Services, products or other services you’ve requested, or under the following circumstances:

  • We have your explicit consent to share the information.
  • We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.
  • We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our, or as otherwise required by law.
  • We may transfer information that we collect if we will be acquired by or merged with another company. If that should occur, user information is typically one of the assets that get transferred. Similarly, if Kids Plenty, Inc. or most of its assets were acquired, or in the unlikely event that we go out of business or enter bankruptcy, user information could be transferred or acquired. You should be aware that such events can occur, and you allow us to transfer your information in such event. If such event occurs, the buyer may continue to use your information. In such events, we will notify you before information about you is transferred and use best efforts to require our successor to comply with this privacy policy.
  • We may share your information with service providers who process data on our behalf in order to operate and improve the features and functionality of the Services; complete your payment transactions; fulfill your product or service requests, including sales, delivery and support requests; and help us communicate with you as described elsewhere in this policy; these providers are subject to strict data protection requirements.

Transfer of Information Outside Your Jurisdiction

We may store and process information in sites located throughout the world, including in sites operated and maintained by cloud-based service providers. For information on our cloud service providers and sub-processors please contact our support at

When you use our Services on your computing device, such as by using one of our downloadable applications, content you save will be stored locally on that device. When you sync your computing device with the Services, that content will be replicated on servers we and our service providers maintain in different countries.

Data Retention

We will retain Customer Information pertaining to you for as long as necessary for the purposes described in this Policy. This may include keeping your Customer Information after you have deactivated any accounts that you may have with us for the period of time needed for us to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes, and enforce our agreements.

Complaints Regarding User Generated Content On Our Services

We attempt to moderate user generated content, but we are not always able to do so as soon as that content is published. If you complain about any of the content on our website, we shall investigate your complaint. If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate.

Free speech is a fundamental right, so we reserve the right to decide, in our sole discretion, whose right will be obstructed: yours, or that of the person who posted the content that offends you. If we decide that your complaint is malicious, unfounded, or without sufficient merit, basis, we may not correspond with you about it.


Your Rights

You have the right to know what personal information we maintain about you. You may, at any time, withdraw your consent for the collection, use and processing of your information, access, correct, request deletion, request restriction of our process of your personal information or object to the processing of your personal information, as set by applicable law. Please note that if you withdraw your consent for our use or disclosure of your personal information, or ask us to delete or restrict how we use or process your personal information, subject to applicable law, we may not be able to provide you with all of our Services and customer support or the quality of the Services may be diminished.

Please note that there may be limits to the information we can provide. For example, we may limit an individual’s access to personal information where doing so would violate others’ rights.

Following termination or deactivation of your account, we, our affiliates or service providers may retain information for backup, archival, and/or audit purposes (including your profile information) for up to 36 months or until you request for your data removal. You can request information on the data that might possibly remain in our archived records after your account has been deleted.

You may ask to transfer your personal information in accordance with your right to data portability.

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affecting you.

If you exercise one (or more) of the above-mentioned rights, in accordance with the provisions of applicable law, you may request to be informed that third parties that hold your personal information, in accordance with this Privacy Policy, will act accordingly.

Individuals located in certain countries, including the European Economic Area and the United Kingdom, have certain statutory rights in relation to their personal data. The law requires us to tell you about your rights and our obligations to you regarding that personal data. We do this now by requesting that you carefully read the information provided at

Subject to any exemptions provided by law, you may have the right to request access to your Customer Information, as well as to seek to update, delete or correct this information. You can do this by sending an email request to

To the extent that our handling of your Personal Information is subject to the General Data Protection Regulation (or applicable laws covering the processing of Personal Data in the United Kingdom), we rely on our legitimate interests, as described in this Policy, to collect and/or process your data. We may also process Customer Information that constitutes your Personal Information for direct marketing purposes, and you have a right to object to our use of your Personal Information for this purpose at any time.

Your California Privacy Rights

This section provides additional details about the personal information we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act or “CCPA.”

For more details about the personal information we have collected over the last 12 months, including the categories of sources, please see the Information We Collect and Receive section above. We collect this information for the business and commercial purposes described in the How We Use Information section above. We share this information with the categories of third parties described in the How We Share and Disclose Information section above. We do not sell (as such term is defined in the CCPA) the personal information we collect (and will not sell it without providing a right to opt out). Also note that information about how we handle cookies can be found in the How We Use Cookies section above.

Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the categories or specific pieces of personal information we collect (including how we use and disclose this information), to delete their personal
information, to opt out of any “sales” that may be occurring, and to not be discriminated against for exercising these rights.

California consumers may make a request pursuant to their rights under the CCPA by contacting us at We will verify your request using the information associated with your account, including email address. Government identification may be required. Consumers can also designate an authorized agent to exercise these rights on their behalf.

Information Regarding Children

We do not collect any identifiable information from children under the age of 16. If you believe that a child has provided us with personally identifiable information without the consent of his or her parent or guardian, please contact us at

If we become aware that a child under age 16 has provided us with personally identifiable information, we will remove it.

You have the right to file complaints with a data protection supervisory authority.

Changes to this Policy

We may update this policy from time to time. We will notify you about significant changes in the way we treat information by sending a notice to the primary email address specified you provided us and by placing a prominent notice on our website, and require your consent if required by law, in light of the nature of the changes.

If you do not agree to be bound by the terms of the new or modified Privacy Policy, you agree to stop using the Services or the application, as applicable.

Contact us with any questions at

Kids Plenty mobile app is owned and operated by Kids Plenty Inc., 1677 Middlesex St, STE 2501 Lowell, MA 01851. Phone: +1(617) 520-4551